Our client is seeking an experienced Brand Manager to join a growing consumer packaged goods (CPG) organization on a 6-month contract. The ideal candidate is a hands-on marketer with a strong CPG background who can balance strategic thinking with flawless execution. You'll work closely with internal stakeholders, agency partners, finance teams, and media partners to drive business results and ensure brand objectives are achieved.
Key Responsibilities:
- Lead and support brand marketing initiatives across the Canadian market.
- Execute integrated marketing campaigns from planning through implementation.
- Partner with media agencies to evaluate and optimize media plans and investments.
- Collaborate with creative teams and agency partners to manage artwork updates, packaging changes, and marketing assets.
- Support innovation and new product initiatives from concept through launch.
- Analyze brand, consumer, and category performance data to identify actionable insights and opportunities.
- Work closely with finance partners to manage budgets and monitor P&L performance.
- Present recommendations and performance insights to key stakeholders.
Qualifications:
- Minimum 5 years of progressive brand marketing experience.
- Consumer Packaged Goods (CPG) experience is required.
- Previous experience working as a Brand Manager, Senior Brand Manager, or Associate Brand Manager.
- Strong understanding of media planning, media analysis, and agency management.
- Experience supporting innovation and new product launches.
- Demonstrated ability to manage both strategic planning and day-to-day execution.
- Strong analytical skills with the ability to extract business insights from data.
- Experience managing marketing budgets and P&L responsibilities.
