About the Role
We are hiring on behalf of our client, an organization that runs an AI adoption program helping established small and medium sized businesses identify practical opportunities to adopt AI and improve their operations.
You will work closely with the Sales Lead to build and manage the sales pipeline, from identifying prospective businesses and creating initial interest through discovery, follow ups, conversion and a smooth transition into the program.
This is a hands on role for someone who enjoys meeting business owners, making calls, building relationships and creating new business opportunities. We are looking for someone who takes ownership, works collaboratively and stays engaged until an opportunity is successfully converted.
What You’ll Do
- Identify and prospect businesses that fit the program’s target customer profile
- Generate new opportunities through cold calling, LinkedIn, email campaigns, referrals, networking and community outreach
- Attend business events, conferences, association meetings and networking opportunities across Brampton, Mississauga and the GTA
- Build relationships with business owners, industry associations, chambers, community organizations and ecosystem partners
- Use your network to open doors and connect with relevant decision makers
- Conduct initial conversations to understand prospects’ needs and fit, working closely with the Sales Lead to progress opportunities
- Follow up consistently and keep opportunities moving through the pipeline
- Maintain accurate and current information on leads, conversations, next steps and follow ups in the CRM
- Once a company joins the program, support a smooth transition into the delivery team and flag areas where Sales should re engage
Qualifications and Experience
- Bachelor’s degree or higher (including MBA) in Business, Marketing, Communications or a related field. Equivalent professional experience may also be considered
- 5+ years of experience in business development, B2B sales, partnerships, lead generation or a related client facing role
- Based in Brampton or Mississauga, with strong familiarity with the local business community
- Proven experience prospecting, generating qualified leads, managing a sales pipeline and converting prospects into clients
- An existing network of business owners, SMBs, decision makers or business associations in Brampton, Mississauga and the GTA is strongly preferred
- Experience working with industry associations, chambers, business networks and ecosystem partners is preferred
- Comfortable with cold calling, outbound prospecting, networking and representing an organization at business events
- Experience using Zoho or other CRM systems, along with digital tools for prospecting, outreach, follow up and conversion
- Strong communication skills, with disciplined and persistent follow up
- A self starter who creates opportunities rather than waiting for leads
- Comfortable working toward clear targets and being accountable for pipeline generation, progression and conversion
- Ability to understand business challenges at a high level and identify potential opportunities
- Strong interest in AI and its potential for business; prior AI experience is an asset
How Success Will Be Measured
- Qualified discovery meetings and opportunities generated
- Quality and health of the sales pipeline
- Consistency and effectiveness of follow ups
- Referral relationships and community channels developed
- Companies converted into the program and contribution toward filling cohorts
- Quality of handovers and accuracy of pipeline information
