Jobs in Milton

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Within 25 km of Milton

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Gestalt Communications

Digital Marketing Specialist – Paid Media (Google & Meta Ads)

Oakville, ON, Canada

Pay: $45,000–$65,000 per year · Full-time

Within 25 km of Milton · About 22.2 km from the city centre

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Job details

Pay: Pay: $45,000–$65,000 per year
Job type: Full-time
Apply by: Nov 9, 2026
Posted: Oct 28, 2026

Original job description

About Gestalt

Gestalt Communications is an Oakville-based communications firm working across branding, design, web development and copywriting for clients in a range of industries.

The Role

We are seeking a Digital Ad Specialist who masters Ad Managers, Google Tag Manager (GTM), GA4, and Microsoft Clarity. You will drive performance across Meta and Google ecosystems by managing daily account optimizations, building structured A/B tests, writing data-driven creative briefs for our internal design team, and maintaining end-to-end conversion tracking architecture.

Core Responsibilities

Daily Campaign Management: Audit Meta and Google Ad accounts daily to make aggressive, data-backed adjustments to bidding, budgets, creative rotations, and targeting.
Tracking Architecture: Build, troubleshoot, and maintain custom event tracking using GTM, GA4, Microsoft Clarity, and Server-Side/CAPI setups.
Controlled Experimentation: Design structured testing frameworks (creative, copy, landing page variants) with clear hypotheses, sample logic, and post-test analyses.
Creative Briefing: Translate user behavior data (from GA4 drop-off points and Clarity heatmaps/recordings) into actionable briefs for creative and web teams.

Requirements

Advanced, hands-on mastery of Meta Ads Manager, Google Ads (PMax, Search, YouTube), GTM, GA4, and Microsoft Clarity.
Proven ability to troubleshoot server-side vs. client-side tracking failures independently.
Ability to isolate true incremental performance from platform-attributed vanity metrics.

Details

Full-time, Oakville, ON
Must be able to reliably commute to Oakville, ON L6H 6Z7, or plan to relocate before starting
Pay: $45,000–$65,000 per year

How To Apply

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More about this job

Responsibilities

Manage and optimize Meta and Google advertising campaigns, including budgets, bids, creative rotations, and targeting. Build and troubleshoot conversion tracking, run structured experiments, and use analytics and user behavior data to guide creative and web teams.

Requirements

Requires advanced hands-on experience with Meta Ads Manager, Google Ads, Google Tag Manager, GA4, and Microsoft Clarity. Candidates must be able to independently troubleshoot client-side and server-side tracking and distinguish incremental results from platform-attributed metrics.

Skills

Meta Ads Management
Google Ads Management
Google Tag Manager
Google Analytics 4
Microsoft Clarity
Conversion Tracking
Server-Side Tracking
Conversion API
Campaign Optimization
A/B Testing
Data Analysis
Creative Briefing
Audience Targeting
Performance Measurement

Visa sponsorship

Not detected in the job text

Keywords

Meta Ads Manager
Google Ads
Performance Max
Search Ads
YouTube Ads
Google Tag Manager
GA4
Microsoft Clarity
Server-Side Tracking
Conversion API
Conversion Tracking
Campaign Optimization
Bidding
Budget Management
Creative Rotation
Audience Targeting
A/B Testing
Experimentation Frameworks
Hypothesis Testing
Landing Page Testing
Data Analysis
User Behavior Analytics
Heatmaps
Session Recordings
Incrementality Measurement
Creative Briefs

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