Embark on a rewarding career with Sobeys Inc., celebrated among Canada’s Top 100 employers where your unique contributions drive success.
Sobeys is full of exciting opportunities, and we are always looking for bright new talent to join our team! We currently have a 12-month contract opportunity for a Digital Multichannel UX Designer. This role can be based out of any of our offices located in Halifax, NS; Stellarton, NS; Dartmouth. NS; Mississauga, ON; Montreal, QC.
The Digital Multichannel UX Designer plays a critical role in crafting high-performing, visually engaging customer engagement assets across email, push, SMS, and digital marketing channels. This role is responsible for designing multi-channel campaign templates, dynamic content assets, and creative concepts that align with strategic business goals and personalization strategies.
As part of the DCE Multichannel Design Team, this specialist collaborates with Strategy, Personalization, UX Optimization, Segmentation, and Deployment teams to deliver data-driven, brand-aligned designs that enhance engagement and conversion rates.
Key Responsibilities
Creative Asset & Campaign Design
- Design visually compelling, conversion-optimized email, push, and SMS assets that support multi-channel marketing initiatives.
- Develop modular and reusable templates for SFMC-powered campaigns, ensuring consistency across different audience segments.
- Optimize responsive designs for engagement across various devices and email clients.
- Align designs with brand guidelines, personalization strategies, and customer experience best practices.
Strategic Collaboration & Execution
- Partner with DCE stakeholders to align creative assets with campaign goals and customer segmentation models.
- Present creative recommendations and innovative solutions to enhance engagement and improve click-through rates.
- Act as a subject matter expert in multi-channel creative best practices, ensuring high-quality execution across customer journeys.
- Work closely with Personalization and Segmentation teammates to implement dynamic content and data-driven creative strategies.
Template Development & Personalization Support
- Build scalable, flexible design systems that allow for dynamic content variations.
- Support the automation and deployment teams in optimizing designs for real-time personalization and audience targeting.
- Ensure creative templates integrate seamlessly into SFMC-driven marketing workflows.
Quality Assurance & Performance Optimization
- Conduct design testing using Litmus or similar platforms to ensure rendering, accessibility, and responsiveness.
- Work with UX Optimization to refine layouts based on behavioral insights and A/B testing results.
- Continuously analyze design performance metrics, identifying opportunities for creative refinement.
Required Skills & Experience
- 3-5 years of experience in email, push, or multi-channel marketing design.
- Expertise in responsive design, accessibility standards, and email UX best practices.
- Proficiency in Figma, Adobe Creative Suite (Photoshop, Illustrator, InDesign, XD), and Sketch.
- Experience designing assets for Salesforce Marketing Cloud (SFMC) or similar automation platforms.
- Familiarity with Litmus or other email testing platforms for cross-client rendering validation.
- Strong understanding of direct-to-customer personalization across email, push, SMS, and web.
- Basic HTML/CSS knowledge to troubleshoot design implementation issues.
- Strong project management and collaboration skills to support multiple teams and deadlines.
Success Metrics
- Higher Engagement Rates – Improving click-through, open, and conversion rates through optimized creative design.
- Efficient Design Production – Delivering high-quality assets that scale across multiple campaigns and audiences.
- Personalization-Driven Design – Creating flexible, modular assets that enhance dynamic content execution.
- Brand & Experience Consistency – Ensuring creative alignment across all digital customer touchpoints.
- Collaborative Execution – Partnering with DCE teams to enhance marketing impact through creative strategy.
Consultant Role & Engagement Terms
- Contract-based role supporting the DCE Multichannel Design Team.
- Focus on multi-channel creative production, personalization strategy, and UX design optimization.
- Works closely with Personalization, UX Optimization, Segmentation, and Deployment teams.
- Duration and scope determined by business needs and strategic priorities.
Why This Role Matters
The Specialist, DCE Multichannel Designer ensures that every customer engagement touchpoint is visually compelling, strategically aligned, and optimized for performance. By developing scalable, data-driven creative assets, this role directly enhances personalized marketing efforts and strengthens customer relationships across multiple digital channels.
Who we are
Sobeys is one of Canada’s leading grocery retailers, with more than 1,600 stores across all 10 provinces and banners including Sobeys, Safeway, IGA, Foodland, FreshCo, Thrifty Foods, and Lawtons Drug Stores. Our 128,000 teammates and franchise affiliates are passionate about delivering great food and exceptional experiences to our customers and communities.
Learn more about our story and culture:
Who We Are | Why Work With Us
Total Rewards
We offer a Total Rewards package designed to support teammates at work and in life. Depending on role and eligibility, teammates may receive health and dental benefits, retirement and savings programs including an Employee Share Ownership Plan, a 10% in-store discount at participating banners, virtual healthcare and an Employee and Family Assistance Program, learning and development opportunities, parental leave top-up, and paid vacation.
Sobeys is committed to providing a compensation structure that is flexible, equitable and competitive in the market to enable performance and growth. To learn more about this opportunity including the expected range of compensation in accordance with Pay Transparency Legislation where required please click the “I’m interested” or "Apply" button above. Individual compensation is determined based on qualifications, experience, and internal equity within the range provided.
Additional Information
External websites may share our organization's job postings which includes compensation information based on similar roles and market benchmarks. These figures are provided for general comparison purposes only and are not issued or verified by our organization.
We may use Artificial Intelligence (AI) tools to support efficiencies in the candidate screening, assessment, and recruitment processes. These AI tools do not make hiring decisions on behalf of the Company. Hiring decisions are made by our Hiring Teams.
Sobeys is committed to creating accessible and inclusive hiring processes. We will work with applicants requesting accommodation at any stage of the recruitment process.
Please note: Successful candidates will be required to provide documentation to prove their legal ability to work in the position during the onboarding process. Documentation will be assessed by the employer prior to commencement of work.
